Our times call for innovative strategies for how to apply new technologies while simultaneously unburdening users.

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Healthcare Informatics

The use of technology in healthcare is growing exponentially.  The challenge is to be sure we are making wise and considered choices.

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The current business environment is an ideal time to reposition and plan for the future.  More than ever, customer focus is key.

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Translational Reality

Translational Reality has the potential to transform not only how we work, but how we interact with our real and virtual environments.

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Since 1993

Bryan Bergeron, MD, writes, speaks and consults about business technology and the intersection of computers and medicine. A Fellow of the American College of Medical Informatics and the author of more than two dozen books, fourteen hundred articles, and a dozen software applications, Bryan’s expertise extends from robotics to digital-data management and from medical informatics to modeling and simulation. He is named inventor on eleven US patents, including several on Translational Reality. Bryan has held a variety of different teaching and administrative positions at Harvard Medical School, MIT, and HST and Massachusetts General Hospital Institute for Healthcare Professionals – from Research Affiliate to Acting Director, and has taught courses ranging from cardiovascular pathophysiology and pulmonary pathophysiology to healthcare informatics. For the past twenty years, he has headed Archetype Technologies Inc., which specializes in the development and evaluation of new technologies and intellectual property.

Bryan has worked with technology startups in areas ranging from surgical robotics and artificial intelligence to user-interface design and 3D modeling and simulation. As chief scientist, he designed and developed avatar-based clinical simulations, leveraging voice recognition and medical expert systems. He also designed and developed intelligent tutoring systems and serious games for training military and civilian first responders for nuclear, chemical and biological events.

Bryan founded his first company, Home Health Software, in 1984, with several commercially successful software titles. This was followed by HeartLab, the first commercial multimedia patient simulator on a microcomputer. In addition to software, Bryan has designed and developed microprocessor-based hardware and specialized sensors.

He has successfully secured and directed grants from the National Institutes of Health (NIH), Small Business Innovation Research (SBIR), Medical Boards and the Department of Defense (DoD). Past and ongoing activities range from developing intelligent tutoring systems, augmented reality systems, and humanoid robotic systems to open-source physiology engines.

His twenty plus books, published by McGraw-Hill, John Wiley and Sons, Inc. and Prentice Hall, among others, range from business and technology to clinical medicine and applied medical informatics. He was founding Editor-in-Chief of e.MD and on the editorial boards of fourteen medical/technology journals. For over a decade, he has served as editor-in-chief of Servo Magazine, dedicated to the next generation of robotics and Nuts & Volts Magazine, written for the hands-on electronics hobbyist.

Bryan completed his formal education with a Post-Doctoral Fellowship in Medical Informatics, including advanced courses in computer science, at Harvard in 1987. He received his BS degree cum laude from Tulane University and his MD from Louisiana State University Medical Center. He also performed research in Neurobiology at the Marine Biology Laboratory at Woods Hole. In addition, at an early age he was active in amateur radio, including EME (earth-moon-earth) and satellite communications, obtained a commercial communications licenses with RADAR endorsement and worked as a technician on offshore microwave communications systems, ship-to-shore RADAR systems, and computer systems.

Contact Information

Bryan Bergeron, MD
President, Archetype Technologies, Inc.
258 Harvard Street Ste 315
Brookline, MA  02446